![]() ![]() For details about why this happens, see this article's Frequently Asked Questions section. Each variation has a table displaying the performance of each touchpoint. This area is designed to compare the results for each variation and is not ideal for comparing individual touchpoints due to the expected discrepancies between the number of exposed users. Multi-touch campaigns include an additional section called Touchpoint Performance. Learn more about analyzing reports in Experience Reports. The variation performance table can be broken down by audience, and you can view how the test affected additional metrics. Multi-touch campaigns can be analyzed like any other experience by clicking the report icon in the campaign list.
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